Erica has over 17 years of media buying experience. She started her media career at Boomtown Casino as their Media Manager. She then moved to the agency side of advertising, where she has gained vast experience in national broadcast and digital buying on behalf of healthcare and medical clients in areas, such as Phoenix, Detroit, Washington, DC, Chicago and Atlanta. Erica feels that the results are the best part of media buying. Sure - planning, negotiating, and placing buys are a fun part of the job, but seeing the results those media buys provide to a client is the most rewarding part.
After clocking out for the day, you will find Erica driving her boys to soccer, baseball and basketball practice. On the weekends her favorite place to be is at a soccer field or baseball field cheering for her boys.
Erica is: Most likely to cheer the loudest.