SERVICES PROVIDED
Research + Strategy
Branding + Design
Creative + Production
Digital Marketing + Content
CHALLENGE
When the founder of Irresistible Vegan approached SASSO, her brand was still an idea. She had a clear vision: become a leader in the vegan community. She needed a visual identity that would achieve that goal.
SOLUTION
We developed an inviting brand identity for Irresistible Vegan, including logo and packaging design, keeping the founder's Jamaica roots and commitment to healthy living at the forefront of all creative.
Our strategy was to promote Irresistible Vegan products as a healthy alternative that doesn’t sacrifice flavor for both plant-based eaters and carnivores. We tied in the origin story to exude flavor across all branding.
Cooking brings people joy. We drew inspiration from Irresistible Vegan recipes to establish bright brand colors and inviting imagery to create a visual identity that would pop off the shelf.
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We developed an array of product labels and packaging designs to accompany the variety of flavors displayed in Irresistible Vegan products, each with its own personality and flare.
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