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SERVICES
Research + Strategy
Branding + Design
Creative + Production
MEDIA BUYING + PLANNING
Digital Marketing + Content
Social Media + Influencer
website design + development
Public Relations + Activations
Analytics + Reporting
CHALLENGE
SweetSpot came to SASSO with a few excellent baseball products along with aspirations to be a leader in the outdoor games space. Their products were designed to be a safer way for kids to play, but they were challenged on how to grow the brand and revenue, despite some early retail adoption. Armed with private equity investors and a cap table of professional and retired athletes, SweetSpot's leadership team tapped SASSO as their marketing partner to make them a household name.
SOLUTION
Through our in-depth research and meetings with key retailers, such as DICK'S Sporting Goods, we discovered there was a void in the marketplace. SASSO envisioned creating a new category, Backyard Sports, in which SweetSpot could own. We positioned SweetSpot as a way to feel like a kid again by taking the imaginative nature of backyard play and developing an enticing array of products across almost every sports vertical that serve as an introduction to sports. Delivering meaningful connections with consumers across all touchpoints both in-store and through e-commerce platforms allows this brand to tell their story through compelling content and precise targeting.
While the SweetSpot brand originated with baseball, the overall vision of the founders was to bring back the days of playing in the neighborhood with your friends. This idea led to the concept of growing the spirit of play in everyone, which we used across a new Brand Value Architecture. We also created a Brand Anthem video to remind consumers of days they spent playing together until the sun went down and encourage them to share that sentiment with their own families and friends today.
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When developing a product aesthetic, we emphasized the playful spirit that resonates with everyone. From bold, eye-catching color palettes to shapes that enhance comfort, each element was carefully chosen to inspire the belief that everyone can be a champion.
We captured vibrant photography that highlighted spontaneous moments of joy and excitement as people engage with our products. Playful poses, high-energy and interactions between all ages and genders creates that yearning for fun.
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With several products ready to hit the market, SASSO developed a robust e-commerce site capable of handling a variety of sales and advanced functionality. The SweetSpot company relaunch officially went live in early February 2024 with over a hundred products available online and several established in-store partnerships, including DICK'S Sporting Goods, who stocks a full SweetSpot section in over 700 stores.
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In addition to a new website, we also launched SweetSpot social channels to engage followers in a more meaningful way and demonstrate the benefits of SweetSpot products.
In addition to a new website, we also launched SweetSpot social channels to engage followers in a more meaningful way and demonstrate the benefits of SweetSpot products.
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SASSO drove SweetSpot to embody their mission by establishing a sponsorship opportunity for Miracle League athletes in order to foster inclusivity in sports through safe and accessible products. Players with Purpose provides financial compensation and products to these athletes, their schools and the organization modeled after Name Image and Likeness (NIL) structure.
We also demonstrated SweetSpot’s support for increased access to golf at the premiere of “The Long Game” through an interactive golfing experience. This major motion picture, starring Dennis Quaid and Jay Hernandez, is based on a true story of five young Mexican-American caddies determined to learn how to play golf and created their own golf course in the middle of the South Texas desert in 1955.
We also demonstrated SweetSpot’s support for increased access to golf at the premiere of “The Long Game” through an interactive golfing experience. This major motion picture, starring Dennis Quaid and Jay Hernandez, is based on a true story of five young Mexican-American caddies determined to learn how to play golf and created their own golf course in the middle of the South Texas desert in 1955.
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