Smoothie King

SERVICES

Research + Strategy
Branding + Design
Creative + Production
Digital Marketing + Content
Social Media + Influencer

CHALLENGE
‍When Smoothie King decided to focus on cleaner blending, they needed to shift their platform to focus on the importance of a healthy and active lifestyle. Their brand became a perfect fit for Drew Brees.

SOLUTION
‍Through purposeful collaboration in video and creative assets, we showed how Smoothie King is a key piece of what you need to #RuleTheDay.

Fit for a King

As Smoothie King’s new MVP, Drew Brees became a Brand Ambassador and face for their #RuleTheDay campaign. We showcased Drew’s authentic personality as he naturally engaged with Smoothie King products and highlighted the benefits of their recipes.

Drew Brees and Stan Levy, Founder of SASSO Agency, on the set of a Smoothie King commercial

Drew Brees holding a smoothie in front of a table full of fruits and vegetables

Drew Brees sitting on a production set in front of a white screen

Drew Brees sitting in a stadium with a red shirt on, holding a Smoothie King cup

Drew Brees sitting on-top of a wooden stool next to Stan Levy inside of a production shoot

Drew Brees standing on a field holding a smoothie king cup

share the lifestyle

To extend the reach of the #RuleTheDay campaign, Smoothie King developed window banners, billboards, signage, social campaigns and more using the creative assets SASSO produced during the video shoot.