CHALLENGE
The healthcare software industry is a saturated market, especially in the Electronic Medical Records (EMR) space. Dr. Steven Spedale, a world renowned neonatologist, saw a hole he knew he could fill as he worked countless hours as a hands-on physician frustrated by the lack of viable options. However, before he could go to market with PediNotes, his EMR software offering, he knew he needed a brand and marketing plan that would correlate how doctors and staff could provide better care to patients. His brand and communications would need to attract attention from the C-Suite and CIO audiences.

SOLUTION
SASSO quickly realized the complexity of PediNotes and determined humanizing the brand would correlate better data means better care for these tiniest of patients. We broke down these complexities into a more digestible format that clearly highlighted the differentiators of the software. Utilizing Dr. Spedale as an expert in this field helped put a voice behind the brand. We then developed and executed a multi-year communications strategy using explainer animations, event marketing, public relations, digital, direct mail, email marketing and much more.