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SERVICES
Research + Strategy
Branding + Design
Creative + Production
Digital Marketing + Content
Website Design + Development
CHALLENGE
With revenue well over $1billion, MMR has established itself as a global leader in instrumentation and electrical construction. Their leaders recognized they needed to evolve their identity and how they positioned both the brand and core service offerings.
SOLUTION
We packaged MMR’s immense line of services and industries in a way that resonates with its target audience, creating multilingual assets that reflected the strength of MMR’s brand and supported its sales force across international markets.
SASSO’s strategy was to re-evaluate and organize MMR’s existing content in a way that was sumptuous and compelling. This modern 35-page showpiece told the story of professionalism and eloquence.
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To support MMR’s brochure layout and capture assets for the industrial leader’s website redesign, SASSO conducted multiple custom photography shoots. Our environmental photography coupled with shots of MMR employees in action helped create compelling visual stories.
If a picture tells a thousand words, then a video tells a million. Through the power of film and storytelling, SASSO shared stories from the employees at the heart of the firm’s success.
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As a key international player in its industry, MMR needed a presence to support its South America clientele and Ecuadorian and Venezuelan offices to ensure nothing was lost in translation.
MMR needed a website as progressive as the company itself – one that reflected its position as an industry leader. The new, easy-to-navigate site captures the depth and breadth of the firm’s services to create more opportunities online.
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