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SERVICES
Research + Strategy
Branding + Design
Creative + Production
Media Buying + Planning
Digital Marketing + Content
Social Media + Influencer
Website Design + Development
Analytics + Reporting
CHALLENGE
Coca-Cola is one of the most beloved brands in the world, but they still have to work hard to stay relevant and top of mind while still finding new customers. One of the most effective ways to maintain popularity is by introducing new and innovative products to fans. Driving pillar campaigns and introducing new campaigns with exciting products became challenging. Additionally, Coca-Cola recognized they needed to fill employment gaps and better compete with other large employers in the talent recruitment battle.
SOLUTION
Whether it’s pillar campaigns, like football or holiday, new product launches or HR recruitment campaigns, SASSO works with this iconic brand to deliver growth. Developing creative and driving robust paid media campaigns through a strategic multi-channel approach has proven to be successful in effectively reaching both current and new consumers as well as potential employees.
SASSO has become one of Coca-Cola’s chief marketing allies over the years. We facilitated the launch of new products like Orange Vanilla Coke, Coke Zero Sugar and Coke Energy, using creative and media placement to help ensure the new product’s exposure was big and bold.
We worked with Coca-Cola to develop innovative ways to spread their well-established campaigns, like Share a Coke, by evaluating and segmenting out audience groups.
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As the longest presenting sponsor of the ESSENCE Festival, Coca-Cola has supported the event for nearly 25 years. SASSO helped present the partnership between Coca-Cola and ESSENCE through unique placement of media leading up to and throughout the event in key markets like Atlanta, Birmingham, New Orleans and others.
To promote the holiday flavors, we created cocktail recipe videos featuring holiday beverages and other items that can be found at grocery stores. Our team then leveraged these videos in social media campaigns to drive consumer engagement and sales.
With so many new product offerings, Coca-Cola needed a strong team to keep up with customer demand. In the years since the pandemic, recruiting quality applicants has been a challenge for many companies, including Coca-Cola. SASSO assisted by developing a compelling Hiring Campaign for their UNITED region, using the idea that all employees have a role to play in “bottling happiness” to position Coca-Cola UNITED as a premier employer.
We leaned into the importance of company culture and collected authentic accounts of Coca-Cola’s culture to showcase the distinct culture Coca-Cola has over its competitors. This helped potential applicants envision themselves as a member of the team and understand the unique benefits of employment.
