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SERVICES PROVIDED
Research + Strategy
Branding + Design
Creative + Production
Media Buying + Planning
Digital Marketing + Content
Analytics + Reporting
CHALLENGE
With 100 years of energy and infrastructure project experience, Bernhard serves clients across a variety of industries including healthcare, education, government and industrial. When Bernhard launched their Energy-as-a-Service solution, they needed a marketing team to help simplify this complex array of services to build awareness and appeal.
SOLUTION
We know that clear and engaging video content is key to delivering complex information. SASSO created a series of videos to position Bernhard’s Energy-as-a-Service solution clearly and effectively. We also executed a media plan to reach this narrow audience segment.
When Bernhard announced a partnership with Tulane University to help build a more energy-efficient campus, we needed to illustrate how the relationship works. This video will serve as an educational tool for the partnership with Tulane as well as evergreen content that can be used to form additional energy partnerships.
To streamline information about Bernhard Connect, their proprietary cloud-based platform, we helped refine the list of service offerings, developed updated icons and scripted an animated explainer video to showcase the features and benefits of the platform in an easily digestible format.
SASSO created a brand story video that showcases Bernhard’s past and vision for the next 100 years as a strategy to support the brand during a merger. The video features CEO Ed Tinsley, historical photos of the original Bernhard Mechanical and footage of the company’s current team and clients.
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